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Success Story | Morad Productions

From Vision to Digital Reality: How Quela.io Transformed Morad Productions

When Ahmad Morad, founder of Morad Productions, first met Quela CEO Nikolas Hardwick, their conversation began as a business connection but quickly shifted to the topic of digital presence. Both shared stories of their entrepreneurial journeys and exchanged ideas on how to scale their businesses in an increasingly digital world. Ahmad was greatly impressed by Quela.io’s portfolio and the custom websites the team had developed. What started as a casual conversation soon turned into a professional relationship when Ahmad asked Nikolas to take him on as a client.

After several rounds of discussions, the two finalised a deal for a massive, multi-month project that encompassed everything from graphic design and a brand palette to web design, content strategy, and even establishing a consistent brand voice. At that time, it was the largest project Quela.io had ever undertaken, stretching across several months and requiring close collaboration to ensure every detail was meticulously crafted.

Where Technology Enhances Creative Vision

Ahmad’s creative work was exceptional—he had produced large volumes of photo, video, and content for various high-profile clients. However, his Wix-based website struggled to handle the sheer amount of media. Not only did it slow down, but the platform also limited how he could display his portfolio. Ahmad needed a more robust solution that could seamlessly showcase his work and help him attract new clients.
 

Quela.io worked closely with Ahmad to understand his needs and designed a custom website that was not only visually captivating but also highly functional. The new site was engineered to handle large volumes of media without compromising speed or performance. We integrated interactive galleries, optimised video streaming, and crafted a sleek, responsive interface that provided a dynamic user experience. Every element was tailored to highlight Ahmad’s exceptional work, from stunning photography to high-definition video, while ensuring that the website could easily scale as his portfolio grew.

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Create an image of a vibrant, dynamic website interface displayed on a laptop screen. The

A valuable difference

The final result was a fully customised website that was as vibrant and dynamic as the work it represented. With the new site, Ahmad was able to showcase his vast portfolio effortlessly, attract new clients, and grow his business. The modern design, paired with the functionality to handle large volumes of high-definition content, immediately paid off. Within months, Morad Productions saw a 45% increase in website traffic, a rise in client inquiries, and secured three major new clients—thanks in large part to the professional digital presence Quela.io had crafted.
 

The Morad Productions project exemplifies how Quela.io empowers creatives and businesses with content-heavy needs to scale in the digital world. For entrepreneurs like Ahmad, who need more than an out-of-the-box solution, Quela.io delivers custom, scalable digital solutions tailored to fit their unique business model. From the moment Ahmad met with Quela, to the website launch and beyond, our dedication to high-quality service and support ensured Morad Productions could grow and thrive online

Lifeline Restoring Operations Amid Crisis

Shortly after the website launched, Ahmad faced an unexpected crisis. His domain, which had been purchased through a third-party provider, had not been renewed. His site was automatically taken offline—just two days before a major networking event in Auckland, where he hoped to connect with potential clients. Ahmad reached out to Quela's support team in a panic.
 

Within three minutes of the support request, Quela's dedicated development team sprang into action. We quickly set up a temporary emergency domain for Morad Productions, ensuring the site could be live in time for the event. The team personally worked with Ahmad to switch systems over to the new temporary domain and provided advice on how to handle the domain recovery with the third-party provider, who was slow to resolve the issue. This quick response not only kept Ahmad’s networking plans on track but demonstrated Quela.io’s dedication to client success and support, no matter the situation.

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Team of Industrial Engineers

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Image by Luigi Estuye, LUCREATIVE®
Image by Alif Ngoylung
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